How Broadband Terrestrial Can Be Utilized
Users of GeoTel’s Broadband Terrestrial product can determine not only equipment types and network speeds but also gain insights into the end user of the service. This proves invaluable for clients planning network buildouts and visualizing the customer base in a given area.
Benefits of Broadband Terrestrial
Telecommunications
- Examine carrier broadband coverage areas
- Determine the speed plans offered by carriers
- Identify the technology used by carriers for service delivery
- Calculate the number of homes and population covered by a carrier network
- Assess the competitive landscape in the market
- Explore carrier(s) strong and weak markets
- Analyze new markets and existing competition
- Combine data with market studies to calculate carrier subscriber counts
- Map marketing campaign service areas to carrier service areas for effective resource allocation
- Get a functional display of network coverages for geo-targeting
Government
- Identify all data carriers serving an area
- Compare prices and minimize costs associated with leased data circuits
- Identify different carriers for high availability and backup circuits for redundancy
- Study infrastructure changes over time by speed, technology, and areas served
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Identify locations lacking certain types of service
- Use availability and service area data in new project planning to identify potential high construction costs due to infrastructure gaps
- Compare private carrier service areas with other government data to increase situational awareness of local economic conditions
- Leverage private sector infrastructure to maximize public funds for projects such as camera systems, smart highways, and automated data collection systems
- Use information to leverage public/private project initiatives
Real Estate
- Display areas with broadband service
- Determine maximum speeds available at specific locations
- Showcase broadband connectivity for residential and commercial structures and developments
- Highlight the number of broadband choices available in a location
- Display cellular/mobile broadband coverage and cable providers for a given area
- Identify the phone company servicing an area
Economic Development
- Display and study various broadband carriers to help recruit new business
- Show areas meeting technology and/or speed criteria, overlaying with zoning maps and available parcel and business data
- Assist economic development plans by showcasing data infrastructure strengths and weaknesses
- Determine data infrastructure strength in economic development and industrial zones and their proximity
- Understand the potential for expansion based on existing technology
Urban Planning
- Understand broadband and high-speed internet availability and capacity
- Locate areas without high-speed internet services or with inadequate service
- Develop plans by showcasing data strengths and weaknesses
- Conduct detailed market comparative analysis
- Identify potential unserved customers
- Investigate prime market opportunities and unserved market areas
- Evaluate existing carriers and competition in specific markets
- Create detailed due diligence studies with maps and real data
- Study and report comparative speed offerings
- Understand the costs a carrier would have to incur to stay competitive in the future
The Broadband Fiber
Dataset
The Broadband Fiber Dataset is a subset of the Broadband Terrestrial dataset. This dataset is valuable for determining the actual broadband fiber service areas as they relate to the entire network footprint. Information applicable to a variety of industries and use cases, this dataset can be layered with commercial business information and other data to provide an accurate depiction of network coverages.
Benefits Of Broadband Fiber
- Examine Carrier Broadband Coverage Areas
- Examine how many competitors are in the same market
- View carrier strong and weak markets
- Examine new markets and the competition in place.
- Show which areas have broadband service.
- Show broadband connectivity for both residential and commercial structures and developments
- Show how many broadband choices a location has
- Display and study various broadband carriers to help recruit new business
- Understand broadband and high speed internet availability and capacity and compare that information to other adoption data.
Broadband Terrestrial and Broadband Fiber Datasets Are Available in GIS and SaaS
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