With the ever-growing demand of technology, how is VR keeping up?
Virtual Reality has been widely talked about for the past couple of years. No one knows when it will be commonly used. However, we are getting one step closer. HTC is trying to replicate the success of streaming content like Netflix, but for Virtual Reality (VR). HTC is a consumer electronics company that began in 1997. They started out designing and manufacturing laptop computers. They are currently exploring and creating VR services. For example, they are building a subscription-based library of content for Virtual Reality called Viveport. “We have built a new model for VR that shines a light on the great library of VR content this industry has developed and gives users a reason to spend more time in headset than ever before,” said Rikard Steiber, President of Viveport. “At the same time, we’re increasing developer reach and potential revenue as more developers can monetize a single Infinity user. We believe this model matches how consumers want to experience VR.” Rikard Steiber believes HTC can be at the front of the VR revolution.
So, how much will this service set you back? One can either pay $12.99 per month or $99 a year. As of right now, the VR content library has more than 600 titles to choose from. In the future, HTC will be coming out with more titles and will co-launch ‘Angry Birds VR: Isle of Pigs,’ which will be one of the first major projects produced.
How does a customer watch VR? To watch VR, one must have the necessary VR headset. Since there are many companies producing VR headsets with various price points many VR headsets are priced so consumers have more access to get them… For example, the Google Daydream View now only costs $99.00.There are other options much more expensive in the thousand-dollar range, but unless one has the money, the reasonably priced versions are just fine for all consumers.
“HTC has crafted itself a leadership position in the VR world, and the raw materials are currently in place to make this a profitable segment. Add improved connectivity with fiber penetration increasing and 4G constantly improving to the above three criteria, and HTC could be onto a winner.” Since HTC is the leader of the VR world, they need to look at Spotify and Netflix as examples of what they can become. To take a page from Spotify and Netflix’s handbook, HTC should be wanting to create more.
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