According to the experts at Quantzig, “telecom service providers will have to develop innovative approaches to address the growing data needs of their customers.”
As the buzzwords, “artificial intelligence” and “machine learning” continue to trend in the business world, most telecommunications companies are finding that they do not have the analytics capabilities to differentiate their services from their competitors. According to a report by McKinsey & Company, companies that insert “…analytics into their operations show productivity rates and profitability that are 5 to 6 percent higher than those their peers.”
Telecommunications companies (telcos) use data-driven advanced analytics to determine how to remain profitable in saturated markets, deliver exceptional digital-age customer experience, and, learn and grow from new emerging technologies. This data, such as location, type of use, and time of day can be streamed in real time to understand customer’s behavior. 1 Companies are then able to utilize this data to provide more personalized services and create more effective marketing efforts such as customer targeting and communications. It will also help network operations with predicting and monitoring networking capacity and maintenance. This is critical to the business, since it could significantly reduce the risk of network downtime, which in return directly effects customer satisfaction and revenue.
GeoTel is the leading provider of telecommunications infrastructure data, including predictive analytics. For over seventeen years, GeoTel’s products have been providing companies and government entities with the leverage and insight necessary to make intelligent, location-based business decisions. For more information or a demo, please contact our experts at (407) 788-8888.
- https://www.telecomstechnews.com/news/2018/jun/22/how-telcos-can-win-and-retain-customers-analytics/
